Algorithms are like dogs. It matters who trains them.

Brands govern their purchase decisions to make sure every dollar spent aligns with the brand's values and risk tolerance. At Chalice, we think media algorithms have been an exception to this rule for too long.

All of these problems are the same problem:

Ads on MFA and children’s content

Inefficient supply paths and high carbon emissions

Lack of publisher diversity

Excessive household frequency

Poor impression distribution, low incrementality

Low ad attention, fraud, and poor viewability

AI That’s Yours.

The power to make decisions automatically with AI should belong to the brands supplying data to the AI. With Chalice, algorithms are built for your business goals.

Optimize to real business outcomes.

Build sustainability and DEI into ad decisioning alongside media goals.

Aligned to Brand Values

Sovereign and Compliant

Fully transparent and auditable.

Brands maintain full ownership of training data and AI outputs.

Option to integrate with 1st party data and your choice of other data measurement partners.

Cookies are optional.

Flexible and Future-Proof

Request a demo.

Ready to leave your competition behind? Contact us to start owning your ad buying success.